Monday, 23 February 2015
H/W 24th Feb
texts A,B,C,D and E all have elements of persuasion to them however they all have secondary purposes to them and some of them are stronger inclusions than others. text A is an advert for head and shoulders hair strengthening tonic. in bigger letters than the rest of the advert it says "supercharge your hair." the word "supercharge" is a use of a auxiliary verb as it is in a way trying to make you buy this product and by using these sort of verbs it makes the product feel more appealing to the person reading the advert. a quote also given on the advert from a user of the product, it says "I have been using this product for over a week now and I am already amazed by the results." next to this quote is 5 stars. this is another use of persuasion as by using a quote from somebody who has used the product it will perhaps make the product feel more effective and trustworthy. text B is also an advert from a magazine however instead this is for a pair of adidas football boots. there is a quote on the bottom of the advert in big bold writing saying "start your legend." this as does text A uses an Auxiliary verb in "start." Instead of using a quote from a user they use the name of footballer Lionel Messi in the title of their product. Messi is considered one of if not the best footballer so by using his name this could persuade people to buy these boots as the prestigious name in the title may convince people that this is a good product and this will persuade them to buy them. Text C is from the back of a Special K bar. It says "savour each deliciously smooth and chewy chocolate bite." the two previous texts this also uses an auxiliary verb to help persuade people. However as this is on the back of the packet the purpose of this perhaps isn't sell the product as most people wouldn't look at the back of a product before they buy it. so instead of being to persuade a person to buy the product this could instead be to inform people on how to enjoy eating this product in the best way. Text D is a slightly weaker inclusion than the others as it has no real element of trying to sell a product. This text is a letter from the NUT about striking. like the others it uses an auxiliary verb by saying "please strike on 17 October 2013." this is not trying to get people to buy a product but to help a cause. so instead of using more appealing vocabulary such as "savour" it just plainly gets straight to the point by saying "please." Text E is the weakest inclusion in all the texts. it is an extract from and instant messaging conversation. an example of when persuasion is used is A: I didn't meet him but someone else did and its kinda a funny story B:TELL ME. this is different in the sense that doesn't appear that person A needs much persuading as she wouldn't have mentioned the scenario which occurred if she wasn't going to tell person B what happened and it is in a much different format to the other texts.
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